- Scale Your Speaking by Mo Khalaf
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- How I Made My First $1,000 from Speaking
How I Made My First $1,000 from Speaking
A little bit of free work, five years of experience, and one big opportunity...
It was the summer of 2022.
I had been “speaking” for about five years as a Toastmaster at the time, but I never took it more seriously than a hobby. Something I liked doing and was good at.
But I was approaching one big project in my Toastmasters journey.
Here’s a brief overview of the it:
Select a project to complete with a team of at least three other members. Form a guidance committee and meet at least five times during the project. Deliver a 5- to 7-minute speech at a club meeting to introduce your plan and vision. After implementing the plan, deliver a second 5- to 7-minute speech at a club meeting to share your experience developing and completing the plan.
For the longest time, I looked at this project as an obstacle, not an opportunity.
But when I was faced with the reality of having to complete it, I had to make the best of it.
“It’s time to take this seriously,” I told myself.
I wanted to do something big. A project beyond the scope of a Toastmasters club.
So, I decided to make it the biggest event anyone from the club had done in the past five years.
“A workshop on public speaking!”
I shared my intention with the club members, and within a few days, I put together a team of three experienced members. Someone in the club referred a project to me.
One of the biggest accelerators in my hometown needed help coaching their startup founders to pitch to investors.
Fast forward a few weeks, we delivered the project and received great feedback.
I was leading the whole thing, and it just so happened that in the audience was a lady responsible for another large accelerator in the area.
After the day ended, she asked if I could give the same workshop to her startups.
Of course, I said yes!
Now I was doing all this for free, but the ripple effect kept growing and it was about to pay off.
A couple of months in, I had delivered the same workshop several times. Each time, I met new people who asked for my “public speaking” expertise.
Then, I got a call from a guy who ran one of the biggest startup accelerators in the MENA region (Middle East and North Africa). I had met him once before, and he reached out asking if I’d be willing to deliver a training session.
I said yes... and then, he asked the question I was waiting for:
“So, how much do you charge?”
“It really depends, let’s talk scope of work first…” I said, without hesitation (I had been preparing mentally for this moment, and I worked in sales, so…)
After some back and forth, we agreed on the following:
$1,000 USD for a 2-hour workshop.
An extra $120 for every additional hour of 1-on-1 training with the startups.
That’s the story of how I got my first paid gig.
A little bit of free work for social proof.
Five years of expertise to back it up.
A great product.
And a few lucky breaks.
But now, it’s all different.
Yes, I was lucky to close my first client like that, and they came to me. But it wasn’t optimal.
I had to find another way to go from “lucky” to “reliable.”
I had to create a system to land speaking clients without relying on luck, and do it consistently.
I found one, but ever since I moved to Canada a couple of years ago, I stopped working on it.
But it’s high time to bring it all back to life.
Soon, I will be sharing with you the ins and outs as I build my $peakerprneur business from the ground up to seven figures.
I will share everything.
How to create keynotes that are in demand.
How to find events that require speakers.
How to reach out to event organizers.
How to build a $peaker website.
How to sell with your speeches.
How to scale online and make money while you sleep.
I will share everything.
If you’re ready for this new journey, reply to this email and let me know what you’d like to see first.
Yours truly,
Mo