How My Ne me quitte PAS Ad Performed (The Numbers Are In)

Do, don’t overthink.

About a week ago, I shared the ad I wrote for my public speaking newsletter. If you missed it, here’s the link.

But writing an ad and testing its effectiveness are two completely different things.

Naturally, I had to test it.

Here’s what I did:

I took the ad copy, used Canva to overlay it on a 15-second video background, and launched a simple “lead generation” campaign on Facebook. No A/B testing. No fancy edits. Just a straightforward test with a CAD 10 daily budget for seven days.

Here’s how it performed:

• Total Spend: CAD 56.13

• Leads Generated: 13

• Subscribers Gained: 8

• Cost Per Website Click: CAD 4.32

• Cost Per Subscriber: CAD 7

• CPM (Cost Per 1,000 Impressions): CAD 68.32

My first read?

Not great numbers.

The good news?

Out of the 8 subscribers, a couple have already replied to my welcome email. They’re engaged, and that’s a solid start.

But there’s definitely room for improvement.

So here’s what I’m tweaking for Campaign #2:

1. Make the Ad More General
   The current copy is too niche. I’ll broaden the message to appeal to a larger audience and let Facebook’s algorithm work its magic.

2. Visualize the Lead Magnet
   Instead of just text on the ad creative, I’ll design a 3D mockup of the guide to make the lead magnet look tangible and real.

3. Enhance the Funnel
   After someone signs up for the lead magnet, they’ll immediately see a low-ticket offer for a USD 49 course (about CAD 66)—a step I skipped in this campaign.

4. Build a 5-Day Welcome Campaign
   I’ll create a sequence of emails to introduce new subscribers to the course and encourage them to buy it.

My goal is simple.

If just one person buys the USD 49 course (CAD 66), it’ll cover the ad spend.

That’s very doable, don’t you think?

For now, I don’t expect massive results. My focus is on learning and collecting data.

Facebook installs a small piece of code (a cookie) on your website. That cookie tracks the traffic Facebook sends to your site and collects data about your visitors.

The more data you collect, the better Facebook gets at targeting the audience most likely to engage and buy your offer.

That’s where we are right now: the data-collection phase.

Honestly, if I had more time, I’d spend my WHOLE day optimizing and scaling this business.

But for now, it’s one step at a time.

What about you? Have you tested Facebook ads or run a lead generation campaign?

Hit reply and share your results with me. I’d love to hear what worked (or didn’t) for you!”