How To Scam Your Clients

Have you ever heard of Social Engineering?

It’s a set of techniques hackers use to deceive and trick people into giving up confidential information or making critical mistakes that leave them vulnerable.

Here’s a simple example:

A man walks into a bank and strikes up a conversation with the 60-year-old receptionist.

He learns she loves cats and owns two of them.

Harmless, right?

Not exactly.

A few months later, the receptionist gets an email with the subject line:

“URGENT: Cat Food Recall—Check If Your Brand Is Listed!”

Worried, she clicks the link.

And just like that, a malicious program installs itself on her computer, opening the bank’s internal systems to hackers.

But what if you’re not a tech mastermind hacker?

Even then, you can still do damage if you understand the simple psychological triggers you need to pull.

Like this:

A woman calls the bank and plays a crying, exhausted wife holding a baby.

In the background, she has a YouTube video of a crying baby playing.

She’s frazzled. She apologizes repeatedly. She says her husband is on his way, and he'll be furious if she doesn’t complete the “urgent” task he gave her.

"I'm sorry. Oh my god. I can't seem to get this right. Can you please help me? Please! I think I’m using the wrong email address!"

The banker on the phone, overwhelmed with sympathy, skips protocol and hands her information about her “husband’s” account.

He hands her the email address and even changes the account’s password.

The "husband" is now locked out of his bank account.

No hacking required.

Just a few emotional triggers like building urgency, sympathy, and trust.

And that’s the point.

While hackers use these triggers to bypass security and make your life a miserable hell…

Your business should tap into those same triggers to improve your customers' lives, build trust, spark desire, and sell more.

In his book Triggers, the late advertising genius Joseph Sugarman breaks down how to “hack” your customer’s brain using psychological triggers that persuade and sell.

If you want to learn these triggers this book is worth your time.

You can check it out: https://amzn.to/4gV6kDY