Rachel Green's Ross-Lie Detector

There’s this scene in Friends.

Ross walks into the room, takes one look at Rachel, and dramatically says:

"My GOD! You are breathtaking!"

The problem?

Rachel looks like she just crawled out of bed. Frizzy hair, no makeup, a total train wreck after a hurricane kind of morning.

She doesn’t even hesitate. She glares at Ross and snaps:

"What do you want?"

It’s like she has a built-in Ross-Lie Detector.

And honestly?

I feel the same way when I scroll through social media and see those too-good-to-be-true offers.

My first instinct?

"What do you want?"

It’s the BS-Offer-Detector kicking in.

And guess what?

Every customer has one.

That’s why running an ad that says “Get my FREE book!” isn’t smart.

People see through it instantly.

Instead, address a specific problem your customers are struggling with and tease the solution.

Hook them with curiosity first, let them click the ad, and once you’ve built some trust, then ask for the signup.

This small shift can lower your cost per lead.

If you want to test this kind of ad, reply to this email with "YES", and I’ll send you a link to book a free consultation call.