Stage Selling Secrets: What Happened Behind the Scenes?

I learned a few not-so-secret “secrets” today.

I was planning to share the keynote framework Russel Brunson used to sell $3.3 million in 90 minutes. But I’ll have to save that for tomorrow…

Today, I want to talk about the behind-the-scenes strategies Russel used to make it all happen.

One of the main reasons he sold so much in a short time?

He had Alex and Leila Hormozi sell his offer at the end.

Now, maybe you and I don’t have that luxury.

But…

Even without the Hormozis to sell your offer, Russel shared a few extra not-so-secret “secrets” that played a massive role in the success of the keynote.

I’ll list a few:

1) Don’t hand out order forms

Not at the beginning, not during, and not even at the end of your keynote.

Instead, set up a small, strategically placed table where people can go to fill out the forms if they want to buy.

This simple setup creates a “rush” effect, which creates a sense of urgency for attendees to take action.

And once they’ve filled out their forms, they get…

2) A picture with the speaker

Being on stage makes you instantly “famous”.

Russel capitalized on this by offering a bonus: “Take a picture with me now if you buy.”

He spent 3 to 4 hours after the event taking pictures with attendees who purchased.

And then…

3) Do the Double Close Jab

The 10X Growth Conference is a multi-day event, and Russel was smart enough to take full advantage of that.

After his keynote, he asked Grant’s team for a brief moment on stage the following day.

Here’s what he did:

He thanked everyone and announced they had already closed close to $3M. Then, he added one final nudge:

“Today is the absolute last chance to grab this deal.”

That simple move brought in an additional $1M in sales on the spot.

Now, while these tactics worked wonders, they only work when paired with a killer keynote.

And tomorrow, I’ll share the framework Russel used to deliver that $3.3M speech.

It’s going to be worth it.

Until tomorrow.

Mo