The Disney “Flip & Twist” Strategy You Should Master

Sleeping Beauty was raped.

Ariel was tricked and killed herself.

Pocahontas was captured, converted to Christiany, and sent to England.

These are the original Disney princess stories.

No Prince Charming.

No happily ever after.

No fighting for your people’s freedom.

What Disney did was nothing short of genius.

They took dark, tragic tales and turned them into uplifting stories that brought joy to millions of kids.

There are plenty of lessons we can draw from the flips & twists Disney made, but the one I want to highlight today is this:

Fliping and twisting stories is not new.

It’s a strategy you can, and should, learn to master.

Not to the extremes, of course. You don’t want to lie or rewrite reality.

But more like what the king of email marketing, Ben Settle, does: troll the troll.

Imagine this:

You wake up tomorrow and see a bad review on your Google page.

The review says:

"I went to his conference two weeks ago. His speech was boring. Also, he’s unprofessional!"

What do you do?

You flip & twist it.

Take their words, reposition the narrative, and turn it into a selling point.

Maybe you say something like:

"Actually, I captured the moment on camera. At one point, the audience was so engaged in meaningful discussions that we didn’t even notice him, despite how loud he was. When I dropped a truth bomb, and suddenly the entire room went silent, (well, everyone except him of course) he couldn’t handle it. He even left loudly! But hey, that’s a great reason to buy this reduced price recoding of the keynote, and the fortunate event ( I promise I won’t edit it out) right here: [insert link]”

Now, instead of letting a negative review hurt you, you’ve flipped it into a story that defends your brand and entertains your audience.

You’ll find many of these stories in your business.

Leanr to flip & twist them.

When you do, you’ll not only defend your brand and control your PR narrative, but you’ll turn bad reviews, missteps, and trolls into money-making opportunities.

The next time someone pins a story against you, or your business, don’t panic.

Just remember:

The power of storytelling lies in your ability to own the narrative, and twist it to your advantage.

And if you need help with that, you know where to find me :) — and if you don’t… well, reply to this email or send one to [email protected]