The Oldest Trick in Marketing (And Why It Still Works)

You know how most people fall for the oldest trick in the book?

Like someone yanking the chair out just as you’re about to sit down.

Or pointing at your shirt and saying, “What’s that?”—then flicking your nose when you look down.

You know what all these tricks have in common?

They’re simple, obvious, and not complicated.

And that’s why they work.

That’s why we’re always caught off guard… and fall for them.

Turns out, marketing works the same way.

I was trying to figure out how I could fit fundraising, public speaking, email marketing, and real estate under one umbrella.

I thought, “I’ll just be the niche.”

But when I asked my business mentor how to approach it, he said:

"If you want to do that… then build four or five different lists."

And that’s when it hit me.

I wasn’t following the oldest trick in the marketing book: The Rule of One.

One person. One problem. One Emotion. One solution.

It’s simple. It’s obvious. It works.

And because it’s so simple, we forget it and make things more complicated than they need to be.

Think of the best speeches you’ve ever written.

Ever notice how they feel like you’re talking to just one person?

Like you know exactly what’s going through their mind?

That’s not an accident, right?

It’s the only way you genuinely connect with your audience.

Whether you’re delivering a keynote speech, pitching an idea, or selling an online product, the same rule applies:

One person. One problem. One Emotion. One solution.

When you focus on that, you create clarity.

And clarity sells. 

If you’re a speaker looking to tailor your message and sell it online (without diluting your sales) I can help.

Reply to this email or reach out to [email protected] and let’s figure out how to make your message hit one person the right way.

Talk tomorrow!
Mo