This WNBA Star Made More From ONE Speech Than Her Entire Salary

Last month, I read a headline that stopped me in my tracks:

“Caitlin Clark’s public speaking fee dwarfs her $76,000 WNBA salary.”

“Wait… only $76K?”

For a professional basketball athlete at the top of her game?

That number shocked me.

But I didn’t feel too bad for her…

Because in 2024, Caitlin Clark became one of the highest-paid female athletes in the world.

She’s not just an elite basketball player. She’s also a strategic businesswoman.

Her performance on the court secured her lucrative endorsement deals, including an 8-year, $28 million Nike contract.

But the most surprising number?

Her speaking fee.

$100,000 per engagement.

At first, I thought:

"What could she possibly say in a one-hour keynote that’s worth $100,000?"

So I started digging…

And I found out she wasn’t the only one:

• Shaquille O'Neal charges $100K+ per speech.

• Simone Biles, the most decorated Olympic athlete, starts at $100K as well.

• Aaron Donald, three-time Defensive Player of the Year, also commands $100K+.

At that point, it clicked.

It’s not just about their message.

It’s about their celebrity status.

These athletes get paid that much because they command attention.

But you don’t have to be a world-famous celebrity to command premium speaking fees.

You just need to be a celebrity in your industry.

That’s where expert positioning comes in.

And to figure out how you position yourself as an in-demand speaker in your industry, you have to start by looking for your Unfair Advantage.

Your Unfair Advantage is the thing that sets you apart in the marketplace. The specific expertise, experience, or unique angle that makes YOU the speaker that organizations want to book.

And once you figure it out you can start commanding higher fees yourself.

If you want to discover your Unfair Advantage and go from just another speaker to the go-to expert in your industry, you have two options:

1/ Do the deep work and strategize your positioning yourself.
2/ Skip the hassle and let me help you map out a game plan.

If you want my help, reply “NBA” to this email, and I’ll send you a link to book a 30-minute strategy session with me.

Let’s get you booked and paid like an industry celebrity.