Turning a keynote into a course is smart, but only if you do it right!

"Why book me as a speaker if they can just take my course?"

This question haunted me for a while.

If you're a new speaker, you'll ask it sooner or later.

If you're an established speaker, you've probably asked it already.

Maybe you've made $3K, $15K, or even $50K from a single keynote.

If so, congrats! You already have something incredibly valuable:

A proven offer that audiences are willing to pay for.

So why aren’t you selling it as a course?

Most speakers hesitate because they worry:
"If I sell a course, won’t event planners just buy that instead of booking me?"

I won’t sugarcoat it. Yes, that’s a risk. Some companies may prefer to buy your course instead of paying your full speaking fee.

But when done correctly, turning your keynote into a course isn’t a risk at all! On the contrary, it’s the smartest move you can make.

Because a course isn’t just another product.

It’s leverage.

Here’s why:

• Scalability: A keynote is a one-time event. A course lets you sell your expertise repeatedly, without being in the room.

• Revenue Diversification: Instead of relying solely on speaking fees, your course creates a second income stream that works 24/7.

• A Lead Magnet for More Gigs: A well-positioned course boosts your authority and attracts more high-ticket speaking invitations.

The key is making sure your course doesn’t cannibalize your keynote.

I built a framework for this when I turned one of my own keynotes into an online course.

It’s called the Smart Keynote-to-Course Framework.

This strategy allows you to transform a keynote (Paid Gig: $5K - $50K+) into a high-ticket self-paced course ($1K - $5K) without hurting your main offer.

Instead of replacing your keynote, your course enhances it.

If you’re serious about turning your keynote into an income-generating machine while you sleep, reply to this email with the word “SMART.”

I’ll send you a link to book a free consultation call, where we’ll:

• Walk through your offer together

• Adjust the Smart Keynote-to-Course Framework to fit your business

• Make sure you’re positioned to scale without losing premium gigs

This is high-touch work on my end, so I can only do it for a handful of speakers.

Send a “SMART” reply while spots are still open.