- Scale Your Speaking by Mo Khalaf
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- What I’d Do Differently After Spending $15,000 on Copywriting Lessons
What I’d Do Differently After Spending $15,000 on Copywriting Lessons
And how a $100M Copywriter’s tweet gave me the wake-up call
A couple of years ago, the A-list copywriter Doug D’Anna posed an intriguing challenge on Twitter:
"Share your expertise and 3 reasons why I should follow you."
Despite my hesitation, I decided to step up.
To my surprise, Doug D’Anna followed me. We had a a brief exchange and he dropped a golden nugget of wisdom that changed everything for me:
"Copywriting is no more than a speech to persuade. Infomercials are speeches to inform, entertain, and persuade all wrapped in one. I learned more from doing this than studying it. High-level persuasion is a feeling. You get it or you don’t. That’s what I teach."
When I read those words, it was like the world around me went silent.
At the time, I was just starting to dip my toes into the world of copywriting, slowly applying it to my speechwriting.
But Doug’s words lit a fire. I became obsessed.
Since that day, I’ve invested over $15,000 in books, mentorships, coaching programs, and courses on copywriting and persuasion.
But the biggest lesson I’ve learned? It’s the one Doug shared in that same reply:
"I learned more from doing this than studying it."
You learn persuasion by doing it.
You sell more. You write more. You advertise more. And you do it.
Doug’s career speaks for itself. He’s generated over $100 million in subscription and product sales. That’s right: $100,000,000!
If I could go back in time, I wouldn’t spend thousands on books and coaching.
I’d pick one product that teaches the basics and focus on applying it.
And if Doug’s MasterClass Copywriter’s Bundle had been around back then (or if I’d known about it), I would’ve done just that.
If you’re a speaker looking to elevate your speechwriting or an aspiring copywriter eager to master the craft without breaking the bank, this bundle is for you.
Doug is the real deal. His words changed my career, and his teachings could change yours.
And here’s the kicker: you’ll basically be buying it for free. (You’ll understand once you read what he has to say.)
👉 Check it out for yourself: MasterClass Copywriter’s Bundle