It’s a delicate matter.

One of his suppliers had missed the deadline on a big payment. And my friend...

How a ‘True Story’ Strategy Makes Customers Come Back

What McDonald’s and Nike can teach you about building a brand that lasts.

Position Your Business Like the Girl with Scoliosis

This girl will teach you to stand out from competitors and become an unforgettable brand

To 2025... and Beyond

How To Scam Your Clients

and trick them into trusting you with their money

21 Lessons I Learned in 4 Months of Building a Newsletter

#10 will help you stand out in a crowded inbox.

What Dune Taught Me About Selling with Words

No other movie captured such mesmerizing, picturesque scenery...

What Nike, Tarantino, and MrBeast Have in Common

The Hook Formula: Grabbing Attention in 8 Seconds or Less

Our Attention Span Is Shorter Than a Goldfish

A direct mail trick you can use in your emails to make them feel more personal

I manage payments and collect debts for a large portfolio of commercial tenants in the U.S. And...I never receive mail

Inject Your Emails with Money-Making Mold That Ages Like Fine Cheese.

Mold in food is gross. But mold in emails? It’s profitable.

What Penguins in Scarves Can Teach You About Breaking the Ice

The secret to building instant rapport with your email campaigns