3 Email Subject Lines That Got Me the Highest Open Rates (and Why They Worked)

What 117+ emails taught me about crafting subject lines that boost open rates

The WWII Story You’ve Never Heard: How a Dead Man Fooled Hitler

Britain’s boldest WWII hoax reveals more about selling with precision than any email marketing guru ever could.

How My Ne me quitte PAS Ad Performed (The Numbers Are In)

The good, the bad, and the tweaks I’m making for Campaign #2.

Building a Relationship with an AI Partner?!!

And how it can teach us to connect better with our customers.

The Dostoevsky ‘nonsense’ philosophy that can transform your email marketing

After committing murder, Raskolnikov grows increasingly conflicted in Dostoevsky’s Crime and Punishment book.

Finding Stories Faster Than an Automatic Dispenser Spits Out Toilet Paper

For Sale: baby shoes, never worn

This six-word Hemingway story perfectly captures the essence of a Big Idea

What I’d Do Differently After Spending $15,000 on Copywriting Lessons

And how a $100M Copywriter’s tweet gave me the wake-up call

Writing a "ne me quite PAS" ad

Ne me quite pas is French for “don’t leave me”

53 Newsletter Subscribers at $1.35 each... but I’m not sure I’ll ever do it again

Write a high-converting sales page in under 2 hours (Part 2)

On a tight deadline? Write a high-converting sales page in under 2 hours (Part 1)